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What is a Penny Auction Software?

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Penny auction software is application software that can be deployed as stand-alone software for commercial and/or charity live and silent auctions, that handles all aspects of conducting an auction. This software provides users with the ability to register bidders, clerk (record) sales, and cash out bidders. In addition to these key functions, auction software provides many supporting capabilities including auction cataloging, inventory control, and consignor reconciliation. Some auction software is utilized exclusively in vertical markets such as automotive.

In more recent years “auction software” has come to include software on a Web server for online auctions. This software provides the ability for users to post items for sale in an auction format as well as the ability to bid on those items. The most well known purveyor of online auction software is possibly Ebay, Inc. out of San Jose, California. Ebay was the first company to popularize the notion of conducting an auction over the Internet. The auction software that eBay uses is proprietary and not available to the general public. In 1995, Virginia inventor Thomas Woolston was awarded key US Patents for a series of inventions introducing the online auction marketplace. In 2000, after eBay contacted Woolston and his company, MercExchange LLC, to buy the patent portfolio, the auction giant balked. Woolston and his partners sued and won a 2003 guilty verdict in a Virginia federal court; the jury awarded $25USD million of damages. MercExchange pressed to have eBay shutter infringing operations, but eBay appealed the ruling all the way to the Supreme Court of the United States. The highest court ruled in 2006 that an injunction on eBay’s operations was not required nor automatic, but that the Virginia judge had the discretion to enter the injunction. In late 2006, the case was returned to the Virginia court for an injunction and settlement negotiations between the two parties began in January 2007. In July 2007, the U.S. District Count assigned the case denied the motion for a permanent patent injunction against eBay. Judge Jerome Friedman stayed further proceedings on an additional eCommerce related patent until the U.S Patent and Trademark office has time to reexamine the validity of the patent granted to MercExchange. Judge Friedman publicly stated that MercExchange “has utilized its patents as a sword to extract money rather than as a shield to protect its right to exclude or its market-share, reputations, goodwill, or name recognition, as MercExchange appears to possess none of these.”

Currently a search on the internet can provide you with a plethora of auction possibilities, from traditional auction sites, to more recently the penny auction – on-line auction experience.  These penny auctions take place internationally as well as regionally with the premise that the auction ends when time runs out. 

Penny Auction Software Designers in these areas continue to evolve their products in an ever changing industry, offering an unlimited range of services and advice to their prospective clients and customers.  Choosing the right penny auction software provider is not a simple task.  There are many penny auction software companies available and they all offer different results at different prices.


Choosing A Penny Auction Web Site Developer

Your Penny Auction Web Site and your Penny Auction Software are the most important marketing tools your company will invest in to promote your business.  If they are attractive, easy to use and error free ­ - the customer will be satisfied and business will flourish.

The best Penny Auction software programmer should help you reach your target audience.  They should have a portfolio available of on line auction software work they have completed for other customers as well as references for you to review.

The Penny Auction Software Designers will work with you every step of the way to find out what your strategic plan and marketing goals are and how they can help you reach them. They’ll do keyword research to find out which words and phrases will attract a targeted audience to your software/website and to make the site user friendly. Then they’ll initiate a plan that is designed to propel you to top rankings on major search engines like Google, Yahoo, and MSN.

Our Penny Auction software will be easy to navigate and quick to access.  We have Penny Auction Software Designers that understand client’s needs and work hard to provide quality software.  We’ll work with you to design the software, promote the sales, and improve the traffic to the site.  We pride ourselves on our client satisfaction, which includes not only the development, but the long term relationship we perpetuate with additional support in maintaining the software/site along with regular updates and advice.

When checking references for a Penny Auction Software Developer, rate the following information:

-          Do they meet their deadlines

-          Do they listen to the client and meet the requirements; were they open to suggestions and critiques

-          Were updates and changes made in a timely manner

-          Did they stay within the proposed budget

We want to be sure you make the right choice when choosing Penny Auction Software Developer to represent your business.  There are many areas to consider when beginning this exploration.  You should feel confident and content that you did the best research possible and made a wonderful choice.



Features of Penny Auction Web Sites

The internet has helped lower the cost of coordinating auctions and has also helped control the costs involved for the average bidder to participate.

Penny Auction Web Site offers range from popular action figures to recently released electronics, replacement parts for household appliances and hard to find business equipment.

Penny Auction Web Sites create a convenience for bidders and sellers.  The participants no longer have to be in the same geographical location.  And, the size of the auction does not matter on line, due to the nature of the auction; no location involved.  It’s also true that all participants benefit due to the internet making it easy for participants to both search for and present products in a convenient location.

It’s as easy as paying a non-refundable fee and then buying bids to use a Penny Auction Website.  Bidding on a Penny Auction web site raises the cost of the item by a fixed amount and typically also extends the deadline of the auction.  The game is a brinksmanship game: each successive bid lowers the value of the reward, and the last player to decide to place a bid and lower the value of the reward wins that reward.

The auctioneer receives income both in the form of the fees collected for each bid and in the form of payment for the winning bid.


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